Born in 1967 dress-up doll Licca-chan celebrated her 50th anniversary in 2017.
Licca-chan has overlaid the model change over 4 generation in 50 years and is fulfilling girls’ dream and longing as well as reflecting the times and trends.
Licca-chan has been loved over three generation now.
Recently her posting on her daily life and fashionable dressings through her official SNS which followers are over 150,000 (as of April 1, 2017) attracts attention from mature women as well.
The theme of “Commemorate 50th anniversary of Licca-chan “ is “Licca meets Licca”.
Introduce approx. 580 Licca-chan, her family and friends dolls together with the popular fashion at the time.
Approx. 70 valuable materials such as development notebooks related to her birth, successive Licca-chan houses, etc. as well as Collaboration Licca-chan that big-name brands and 50 pairs of celebrities celebrate 50th anniversary are also specially exhibited.
Travel back to different times and not to mention longing for your days of girlhood and enjoy the world of Licca-chan who is a half-step ahead idle for all girls in Japan.